Insights for
your website and business.
Practical information about websites, search visibility and digital choices. From our work for Belgian companies.
European Accessibility Act in Belgium: What Must Your Webshop Do?
Since 28 June 2025, Belgian webshops for consumers must be accessible; microenterprises only from 2030. Who is covered, and what actually helps?
GEO and SEO: being found in ChatGPT and the AI Overview
What is GEO and how does it differ from SEO? What Google and OpenAI themselves say about it, what our own numbers show, and why you don't pay separately for it.
Create and optimise Google Business Profile
Google My Business is now Google Business Profile. Here's how to create, claim and verify it for free, then optimise it and where it goes wrong.
Write a Google review: how to do it on your phone or computer
How to write a Google review on your phone, your computer or via the business's link. Plus for business owners: how to ask for reviews without breaking the rules.
SEO tips for SMEs: what 29 invisible blog posts taught us
SEO tips from our own data: 29 of our 32 old blog posts never made it into Google. What we deleted, what got indexed afterwards, and what you as an SME take away.
Website analysis: how to check your own site in ten minutes
Website analysis without a paid tool: six checks in ten minutes with PageSpeed Insights, Search Console and your own phone. With what each score does and doesn't say.
Having a WordPress website made? Decide first who's going to manage your site
Having a WordPress website made is always possible, but costs more in maintenance. When WordPress is the right fit and when custom-built wins, with four real client projects.
Website maintenance: decide how much your site needs upfront
How much maintenance your website requires depends on your platform choice. Why WordPress demands structural work, and when it is the right choice.
Online store development in Belgium: Shopify, WooCommerce or custom
Shopify, Light Speed, WooCommerce or customization? Help with attention to costs for the Belgian market, and if you do not want a webshop built.
How to attract more website visitors: 10 focused tactics
Ten possibilities to reach relevant visitors, with attention to your offer, local search visibility, own work and the way to an application.
Improve your contact form and generate better leads
Fewer fields, better qualification and honest measurement: improve both the quantity and quality of leads from your contact form, based on what we use and measure at Fokuus.
What does it cost to have a website built? Pricing in Belgium explained
What does it cost to have a website built in Belgium? The five choices that determine your price, what can be free, and which costs really come back from year two.