# How to attract more website visitors: 10 focused tactics | Fokuus

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# How to attract more website visitors: 10 focused tactics

Ten possibilities to reach relevant visitors, with attention to your offer, local search visibility, own work and the way to an application.

[Anton Pycarelle](https://fokuus.be/en/about/)  30 July 20254 min read time Updated on 10 September 2026

## In this article

- [1. Answer the questions of potential customers](https://fokuus.be/#seo-vriendelijke-content)
- [2. Make your work area clear](https://fokuus.be/#lokale-zoekopdrachten)
- [3. Share a concrete reason to click on](https://fokuus.be/#sociale-media)
- [4. Use email when you have something relevant to tell](https://fokuus.be/#email-marketing)
- [5. Make your website easy to find](https://fokuus.be/#netwerken)
- [6. Check the Real Experience](https://fokuus.be/#snelle-laadtijden)
- [7. Show work that needs explanation](https://fokuus.be/#video-content)
- [8. Provide relevant entries](https://fokuus.be/#backlinks)
- [9. Share expertise where your target group reads](https://fokuus.be/#gastbloggen)
- [10. Tune ads to the landing page](https://fokuus.be/#betaalde-advertenties)
- [Choose a first improvement](https://fokuus.be/#begin-vandaag)

More visitors are only useful if you reach the right people. A local professional has questions to answer other than a web shop or software company. Therefore, start with the offer for which you want to receive requests.

These ten possibilities help you choose where to spend your time. You don't have to run them all at once. First, see where visitors come from and which requests follow.

## 1. Answer the questions of potential customers

What questions do you hear before someone becomes a customer? Explain your services, methods and options on the page where someone expects that information. Please update existing useful pages before adding additional blogs. [SEO approach](https://fokuus.be/en/oplossingen/seo-leadgen/)  Start with that consideration.

## 2. Make your work area clear

State where you're active and keep the information on your website and your [Google Business Profile](https://fokuus.be/en/blog/google-bedrijfsprofiel-aanmaken/)  current. Show your own work that backs up your experience. Adding a place name to dozens of nearly identical pages doesn't help a client choose. For Fokuus [web design from Kortrijk](https://fokuus.be/en/webdesign-kortrijk/)  the local entrance.

## 3. Share a concrete reason to click on

Toon on social media a project, answer a customer question or explain a choice. Link to the full story page. A message about a specific service does not need visitors search through your homepage.

## 4. Use email when you have something relevant to tell

If you have an audience that wants to receive your messages, decide which information is useful for them. Think of a new activity or practical explanation. Frequency follows from this content; a fixed number of tenderers or mails per month is not a universal success rule.

## 5. Make your website easy to find

A call, recommendation or completed project can bring someone to your website. Use a clear link in your business signature and state your website on relevant material. Also check whether listings by partners lead to the right page.

## 6. Check the Real Experience

Open your main pages on your phone.

## 7. Show work that needs explanation

A short demonstration can clarify a complicated operation. Choose video when movement adds something; for a detail, a sharp image can work better. [Degrande](https://fokuus.be/en/cases/degrande/)  For example, the construction of the transport request is more interesting than a general business film.

## 8. Provide relevant entries

A partner, trade union or client can help visitors find your work. Make sure that such an indication is correct and the link works. Do not buy a list of random references just to have more.

## 9. Share expertise where your target group reads

A substantive contribution on a relevant platform can bring your work to the attention of the public. Write something that really helps them there. The goal is a useful contribution with an appropriate reference, not a series of copies of the same article.

## 10. Tune ads to the landing page

If you click on an ad, you must find the offer. Therefore work out the information and next step together. [collaboration with Louis Van Belle](https://fokuus.be/en/websites-en-advertenties/)  we take care of the website and landing pages; Louis does the ads.

## Choose a first improvement

Take one important service and follow the route of first visit to request. If there is no explanation, is the next step unclear or doesn't the application end well? First solve that. [contact forms](https://fokuus.be/en/blog/contact-formulier-meer-leads/)  Help you see that last step.

You want to know where your website is now leaving opportunities? [Describe your website and your question](https://fokuus.be/en/contact/?dienst=seo) We'll discuss which analysis or improvement fits.

## Which improvements suit your website?

See how we use search data, content and technical analysis to set priorities.

[Explore our SEO approach](https://fokuus.be/en/oplossingen/seo-leadgen/) 

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## Anton Pycarelle

Founder of Fokuus

Anton builds and optimizes websites for Belgian SMEs from Kortrijk. He writes about choices and experiences from real projects.

[More about Fokuus](https://fokuus.be/en/about/)

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