Meesters Vloerverwarming.
Refreshing the website pays: four to five times as many offers for Masters Underfloor Heating
- Client
- Masters of Underfloor Heating
- Project
- August 2026
- Proceedings
- Web 318 · Hosting & Management · Lead Automation
Masters Underfloor Heating from S.childe places underfloor heating and complete floor construction for individuals. Whoever makes underfloor heat spends thousands of euros on something that literally disappears under the floor. Such a customer definitely trusted it. And just there, the old website failed to do so: a lumberful WordPress site which slowly loaded, dated looking, full of dead links and dead pages and even contained a half-open web shop that was never used. The craftsmanship of Masters was fine, the first impression online was not.
The question: how many customers were still hanging out before they contacted, and what does the renewal of such an outdated website really get?
The challenge: an outdated WordPress website that created doubt rather than confidence
A visitor who compares offers for underfloor heating evaluates in seconds whether a company comes across professionally. The old site gave the wrong signal at almost every point:
- Slow, lagged WordPress site that looked dated alongside competitors
- Dead links and dead pages that left visitors on 404 beaches
- A half open webshop that was not used and made the site messy
- No clear way to get a quote: anyone interested had to find out for themselves how
- Applications came in unstructured, without surface, type of project or timing
- Any adaptation to the site was search work: can this, who does this, what does it cost?
The painful thing is that you never see this damage in your mailbox. The customer who cancels out through a crack-in website, no belt to report it. He simply asks his offer from the competitor.
The solution: a new website, built around trust and the quote request
We completely rebuilt the website on fast, modern technology, with a technical design appropriate to the project. Each part has the same purpose: to give a doubting visitor the confidence to request a quote and get that application as concretely as possible.
What did we build?
Three-step offer form
on the homepage and on every service page: surface, new construction or renovation, and desired timing. Low threshold for the visitor, immediately usable information for Masters
Automatically processed qualified lead
each request flows structuredly to the customer follow-up, no one has to tap any emails left
A service page per system
Tacker system, noppensystem, net system and cutting, each with its own explanation and quotation form
Visible trust
own study service, certified materials, customer reviews and a clear step-by-step plan from offer to delivery
Answers to real customer questions
What does underfloor heating cost, can it be renovated, works with a heat pump: the questions that otherwise were a phone call or a cutoff
Large cleaning
dead links, dead pages and unused webshop went out; every page left has a purpose
Fast, modern technology
the site loads quickly and works smoothly on each device, from first visit to quote request
Hosting and management at Fokuus
We make small adjustments, we always agree on bigger interventions
| Oude WordPress site | New website |
|---|---|
| Slow, log and dated: doubt at first impression | Fast and professional: trust from the first second |
| Dead links and pages, visitors on a 404 | The pages and important routes have been checked |
| Half open webshop that nobody used | Focus on one thing: offers for underfloor heating |
| Quote questions were searched for themselves and an email was created | Fill in three steps, on each service page |
| Applications without context: first call back to ask out everything | Surface, type of project and timing are immediately included |
| Every adjustment was search and wait | Pass it on and it's in there, management at Fokuus |
Why this works: Trust is not a coincidence
The new website validates a clear presentation with a targeted application flow. These design choices are not a guarantee on a certain number of applications.
The first impression does the heavy work
a fast, well-kept site tells us something about how your yard will be. Visitors subconsciously pass through that line
The threshold is at three clicks
Nobody likes to write an email to a contractor he doesn't know. A targeted choice helps to take the first step
The form asks the questions Masters would ask anyway
surface, new construction or renovation, timing. Customer feels understood, Masters can make targeted orfringing
Each service page is a landing page
who searches for a specific system, comes in with the right explanation and can immediately make his request
Nothing distracts from the application
no webshop that hangs half by, no dead ends, no noise
The site remains in shape
Hostus and Fokuus management: the follow-up and changes are part of the arrangements for this project
Result: four to five times as many offers in the first week
According to the feedback to Fokuus, four to five times as many quote requests were received in the first week after launch. This is a first customer signal, not a controlled measurement that separates the effect of the website from advertisements or other factors.
- In the first week after launch, four to five times as many offers were received as before.
- Applications come in qualified: surface, new construction or renovation and timing are immediately included, so offfringing goes faster and more focused
- The site exudes the professionality that Masters' craftsmanship deserves, rather than undermining them
- No more dead links, dead pages or half-open webshop that make visitors drop out
- Much less work on the site: small adjustments are simply made, without research or hassle
- Everything hosted and managed by Fokuus: the follow-up and changes are tailored to this project