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Fokuus

landing pages and Google Ads. Built for enquiries.

You want more enquiries for a specific service. We make sure the ad and the page behind it focus on the same offer. Fokuus builds the landing page, Louis Van Belle manages the Google Ads campaign.

Discuss your campaign

A new landing page or improvements to your existing website. We work out what you need.

Already working together: at HM Technics, we handle website updates and Louis manages the advertising.See our role at HM Technics

From search to customer.
  1. Google Ads

    Reach people looking for your service.

  2. A focused landing page

    Answer that specific question.

  3. A genuine enquiry

    Make getting in touch easy.

  4. An opportunity for a new customer

    Your follow-up makes the difference.

How it works

What are Lead pages?

Lead pages is our collaboration combining a focused landing page with a matching Google Ads campaign. A lead is someone who expresses interest, for example by requesting a quote or booking a meeting.

The page centres on one clear offer. Visitors immediately see who it is for, what you do and why your business is a good choice. Then comes a natural next step towards getting in touch.

When is this a good fit?

  • You want more quote requests for a specific service or region.
  • You are launching a new offer and want to attract relevant visitors.
  • You already advertise, but too few visitors get in touch.
  • Your website covers a lot, but lacks a focused page for your campaign.

We first consider whether your offer, budget and capacity to follow up enquiries fit together. Improving an existing page may be enough.

What do we create?

A focused landing page

Fokuus develops the structure, design and content around your offer. With relevant examples, answers to common concerns and a simple way to get in touch, including on mobile.

A matching Google Ads campaign

Louis aligns the ads with the customers you want to reach. The ad and landing page work together, from the initial promise to the enquiry.

Insight into visitor behaviour

We agree which actions matter and how to measure them. These may include submitted enquiries and form steps, respecting visitors’ consent choices.

Coordination after launch

Campaign data and the quality of enquiries help identify improvements. We agree in advance on the follow-up, changes and reporting included in your project.

One offer.
A clear next step.

Your ad creates interest in a specific service. On the landing page, that service gets the full focus: a clear explanation, relevant examples and a simple enquiry form.

Visitors do not have to search your entire website first. The question raised by the ad leads directly to a clear way to get in touch.

Discuss your landing page
Everything leads to the same next step.
Your offerTrustContact
One focused page

The right information.
No distractions.

A simple enquiry

From interest to a conversation.

How it works

Two specialists. One coordinated approach.

Fokuus: your website and landing page

Fokuus builds or improves the page your campaign leads to. From design and development to the form that delivers your enquiry.

Louis Van Belle: your ads

Louis manages the Google Ads campaign through Van Belle Louis Consulting BV. We coordinate directly, so you do not have to bridge the gap between the website and the ads.

More about Louis

How we work together for HM Technics.

Fokuus and Louis already work together for HM Technics. Fokuus maintains and updates the existing WordPress website. Louis handles the advertising.

The website was originally built by another provider. Our contribution is ongoing development, support and making content management easier for employees.

View the HM Technics case study
The existing HM Technics website on a laptop
Existing website · Maintenance and updates by Fokuus
GoogleFrom our advertising partner
Anton van Fokuus is my web dev partner for several Google Ads customers. Always satisfied with the approach and results.
Mr Louis Van BelleRead the Google review on Trustindex

From first conversation to live campaign.

  1. Define your offer

    We discuss who you want to reach, which enquiries are valuable and what already exists. A brief explanation of your situation is enough to start.

  2. Agree the approach and price

    You get clarity on the page, campaign, schedule and separate costs. We also agree on follow-up before starting.

  3. Build, coordinate and check

    We develop the page and ads. Before launch, we check the mobile experience, form and agreed measurements.

  4. Learn from real enquiries

    After launch, the agreed follow-up looks at visitor behaviour and incoming enquiries. This gives improvements a basis in real evidence.

What does a landing page with Google Ads cost?

That depends on what you already have, how much needs building and the scope of the campaign. You receive a proposal that clearly separates the different costs.

Website work by Fokuus
The agreed website build or updates and any ongoing support.
Advertising work by Louis
The agreed campaign setup and management.
Advertising budget for Google
The budget used to run the ads. This is separate from our work.

No hidden bundle that leaves you guessing who does what. Fokuus has its price, Louis has his. We discuss additional work before doing it.

Request a proposal for your project

Frequently Asked
questions.

Do I need a new website?

Not necessarily. We review what is already there first. A focused landing page within your existing website or improvements to an existing page may be enough.

Will this work for my business?

We assess that based on your offer, target customers and budget. It is especially useful when you have a clear service or product that people enquire about. An initial conversation does not commit you to a campaign.

Do you guarantee a certain number of enquiries?

No. Results depend on your offer, competition, budget and how you follow up enquiries, among other factors. We make clear agreements about the work and measurements, not a guaranteed number of customers.

Who manages the Google Ads campaign?

Louis Van Belle handles the advertising. Fokuus builds or improves the landing page. We coordinate the content and delivery directly.

Is the advertising budget included?

The Google budget is separate from Fokuus’s website work and Louis’s advertising work. The proposal makes clear which costs belong to each part.

Can I commission just a landing page?

Yes. You can work with Fokuus on a landing page alone, for example if you already have an advertising partner. We discuss the information and measurements the page needs.

What happens after launch?

We agree in advance on the support and follow-up needed. Small updates can be scheduled separately. If regular work is needed, we discuss a suitable arrangement. You can see what work is carried out.

Fokuus
Discuss your project

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